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You may recognize Jeff Alexander from a local theater production, at church, or from seeing him out on his bike or walking his dog. Jeff possesses a great combination of roofing expertise and a genuine desire to help homeowners maximize the value of their homes.


We are licensed, bonded and insured roofing contractors are serving the Grand Haven, Muskegon, Holland, Kalamazoo, and Grand Rapids communities. We have been voted “Best Roofing Company” by the Grand Haven TribunePeople’s Choice Awards in 2007, and 2009-2017! We were also nationally recognized by Owens Corning with the“2011 Brightest Contractor Award.” The Better Business Bureau rates us an A+ rating. 
West Michigan Roofing Is an Owens Corning Platinum Contractor as well as a CertainTeed 5-star installer, and we are also a GAF Master Elite Contractor. This allows us to offer 50-year material and labor guarantees backed by the industry’s three best manufacturers of residential roofing products. 

Quote for shingles

Duane T.

Jeff was very professional while explaining the products and procedure to replace the shingles.

Great company

Connie V.

From my initial meeting with Jeff Alexander to working with the professional hard working crew, I have NO COMPLAINTS! A great company to work with. I give my high recommendation.

New Roof / Great Team

Joe R.

Jeff and Cruz were extremely knowledgeable and made our decision much easier. They showed us different types, styles, and colors of roofing materials and provided locations to view the different installed roofs. The crews were very efficient, and did a great job clearing the area around the house post installation. We have recommended them to several neighbors.

Very Pleased!

Raynel W.

I am very happy with my new roof. Jeff was very knowledgeable and explained exactly what I was going to be getting. He showed me the difference between what the other companies offered and what WMR offered. Glad I selected the better product than what the other companies offered. The installation crew spent only one day installing the roof and did a great job. They made sure everything was cleaned up before they left.

Beautiful new roof

Lisa G.

The process of shopping for our new roof was cemented with the demonstration Jeff did regarding materials and application process for the workmanship. His positive personality assured use our project would be done correctly.

Looks awesome

Duane T.

Jeff was excellent explaining the difference in the materials for replacing the shingles. The crew was very professional and pleasant to work with. The clean-up was very good. The new shingles makes my house pop now.

Bill

Bill B.

In June 2021, West Michigan Roofing replaced our roof. We were very pleased with Jeff Alexander. He kept us updated throughout the process. They completed their work in one day, including a thorough clean up.

Zero Stress

Craig W.

First time redoing a roof and had no idea what to do or what the cost would be. Jeff was able to provide us with all the information plus more for all the questions we asked, even demonstrations of the material that we were getting. After hearing about the stuff had a price in our head what it was going to cost and it was literally almost half. Timing was spot on where it took the crew a day and it almost seemed like they were never there. Would totally recommend and totally recommend talking to Jeff.

new roof

Nancy S.

He was pretty thorough w/ explanations of job to be done, choices, financing...but I'm still a bit unsure about the repairs that must be done to he soffits or facia board on the west side of the house.

Roofing and insulation

hazel j.

Excellent job great people!! We are extremely satisfied with all the work that was done for us! From the beginning to the end everyone took the time to make this a great project! Started with Jeff and ended with Jeff making sure everything was done right! Thank you a great job!! It has certainly made a difference this winter!!!

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5.0 out of 5
Out of 134 Reviews

Headquarters West Michigan Roofing


  • 18450 171st Avenue, Spring Lake, MI 49456
  • (616) 747-8250